Since August, Kookmin Bank (kbstar.com) in Korea has been selling a new installment savings product called “KB Speaking Installment Savings,” which features the combination of an installment savings product and a little character featured in a smartphone app. KB Speaking Installment Savings incorporates entertaining elements into a financial product. For example, you can select a character that you like when you purchase the financial product. After executing the app, you are able to communicate with the character by speaking to him or her, touching the screen, or shaking your smartphone. The character’s mood changes depending on how much you save. In addition, you can earn items when you perform missions that the app provides, and you can decorate the character’s playground with various items. The little character even provides you with funny feedback about your savings. You can enjoy saving by carrying out missions and decorating the background with items earned using the product, which is designed like a game.

KB Talking Installment Account, Kookmin Bank