Three keywords that create successful viral web videos
Why videos go viral, Kevin Allocca
Kevin Allocca (youtube-trends.blogspot.com) suggested three keywords that should be mentioned concerning web videos in his speech entitled “Why videos go viral” at the TED Youth Conference. 48 hours videos are registered every one minute on YouTube where only a few videos hit 1 million views. But, Kevin Allocca says that people can find something in common from a multitude of web videos.
1) Tastemakers
Influential people find specific web videos, and then spread them to online social networking sites.
2) Creative Participation
Someone who loves certain web videos first carry out derivative work. If the work piques people’s curiosity, a great number of people will participate in creating derivative work.
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3) Unexpectedness
Web videos that encourage creative participation have some aspects that surpass viewers’ expectations.
These three keywords can be applied to digital content to be produced as well as web videos.
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