Expand influence on social networking sites by simply organizing content

Pinterest, Pinterest

Pinterest (pinterest.com) provides a web service that allows individuals to immediately upload content that they have found on the web, and share it with others. After subscribing to this website, you can create a URL link called “Pin It” on the bookmark bar. Then, you can show specific pictures or videos to others by simply clicking on the URL on any website. In this way, content that individuals collect is registered together with a short comment on “Pinboard”. Like Twitter, in addition, you can redistribute content that others have registered, which is called “Repin”.

Pinterest emphasizes not the quality of online content, but the function that allows one to find and organize content that satisfies people’s tastes and needs. For example, if a person who is interested in casual fashion item “pin” a variety of colorful clothing pictures, others with the same tastes will follow him and repin the content. Among casual fashion item collectors, a person who can understand a fashion term “casual” the most and find as much content as possible will have more followers and receive more repins. In other words, people can become social influencers on the web by simply showing their ability to organize content, not to create content.